Founded in 2001 by Martin Reeves, Focus Digital is a privately owned digital media company based in the UK. The focus of our business is the acquisition, development and monetisation of premium Internet real estate. Our network of web sites, based around our extensive and diverse portfolio of generic domain names, generates revenue through ecommerce and by driving targeted leads to advertisers.
Many years ago we had the foresight to recognise that domain names are the real estate of the Internet. However, all domain names, like real estate, are not created equal. We identified commercially orientated generic domain names as the most desirable. By their very nature, generic domain names are intuitive, memorable, and brandable and therefore have intrinsic value.
Armed with this knowledge we set about building a portfolio of these unique assets. Through technology innovation in the .uk expiring domain name market, and acquisitions in the secondary market, we have diligently built one of the strongest portfolios of generic .uk domain names.
Our key advantage is the inherent direct navigation traffic that our domain names deliver each and every day. Direct navigation traffic, also called type-in traffic, is the term used to describe the traffic generated by a person typing a descriptive term (in the form of a domain name) into the browser address bar. For example, if a person was looking for an unsecured loan they might visit unsecuredloans.co.uk.
A domain name generating direct navigation traffic is a continual source of highly targeted leads that is not reliant on expensive marketing campaigns, search engine placement or links from other web sites.
Due to increasing demand and lack of availability, the cost of acquiring high quality generic domain names has risen dramatically over recent years. As a consequence, we are now commencing on the next stage of our business plan as we change our primary focus from the acquisition of domain names to the development of our portfolio.
Our domain names are the core foundations of our business. We are building upon those foundations by investing considerable time and capital in unlocking their latent potential. Through adding content, functionality and empowering communities we are creating a powerful network of interactive media properties that offer an engaging and rewarding user experience. These enhancements to our web sites will bring additional users to our network, drive repeat visits, optimise monetisation and open up new revenue opportunities.
With the quality and diversity of our domain name portfolio, and the continual growth of the Internet, the opportunities are immense.
